Privacy Policy

Introduction

This Privacy Policy describes the policies and procedures of Brandholm LLC (referred to as "Brandholm", "the Company", "We", "Us", or "Our") regarding the collection, use, storage, and disclosure of Your information when You use our services, website, or any communication channel through which we interact.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. We are committed to protecting your privacy, maintaining full regulatory compliance, and being transparent about how your data is used at all times.

1. Interpretation and Definitions

1.1 Interpretation

Words with capitalised initial letters carry the meanings defined below. These definitions apply whether the terms appear in singular or plural form.

1.2 Definitions

Account — A unique account created for You to access our Services or parts thereof.
Affiliate — An entity that controls, is controlled by, or is under common control with Brandholm, where "control" means ownership of 50% or more of shares, equity, or voting securities.
Company — Brandholm LLC, a limited liability company registered in the State of Texas, United States of America. Contact: support@brandholm.com | brandholm.com | 12828 Willow Centre Dr D, Houston, TX 77066.
Cookies — Small files placed on Your device by a website, containing browsing history data and other usage information.
Country — United States of America (primary jurisdiction). Brandholm also services clients in Canada and operates in compliance with applicable laws in both jurisdictions.
Device — Any device that can access the Services, including a computer, mobile phone, or digital tablet.
Personal Data — Any information that relates to an identified or identifiable individual, including name, email address, phone number, IP address, and usage behaviour.
Service — Brandholm's website at brandholm.com and all associated digital services including but not limited to: Web Design & Development, Search Engine Optimization (SEO), Local Maps Optimization, eCommerce Management, Social Media Marketing, PPC Management, Content Marketing, App Development, Answering Services, IT Services, and Virtual Assistant services.
Service Provider — Any third-party natural or legal person who processes data on behalf of Brandholm to facilitate, provide, or improve the Services.
Usage Data — Data collected automatically when You use the Services, including IP address, browser type, pages visited, time of visit, and device identifiers.
You — The individual accessing or using the Services, or the company or legal entity on whose behalf that individual accesses the Services.

2. Collecting and Using Your Personal Data

2.1 Types of Data Collected

Personal Data

While using our Services or communicating with us, We may collect the following personally identifiable information:

First name and last name
Email address
Phone number (mobile and/or business)
Business name and role
Billing and payment information (processed through secure third-party payment processors)
Service preferences and communication history
Any other information voluntarily provided by You

Usage Data

Usage Data is collected automatically when You interact with our Services. This may include:

Internet Protocol (IP) address
Browser type and version
Pages visited on brandholm.com and time spent on each
Date and time of access
Unique device identifiers and diagnostic data
Referring URLs and exit pages
Geographic location data (country and city level only)

When You access the Services via a mobile device, We may also collect mobile-specific data including device type, mobile operating system, and unique device ID.

2.2 SMS and Mobile Information

We do not sell, rent, share, or disclose consumers' mobile phone numbers, SMS opt-in information, or messaging consent to third parties or affiliates for marketing, promotional, or lead-generation purposes. Mobile information and text messaging consent will be used only to provide the communications and services requested by the consumer. Text messaging originator opt-in data and consent will not be shared with any third parties.

3. Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to monitor activity on our Services and improve user experience. The technologies We use include:

Browser Cookies: Small files placed on Your device. You may instruct Your browser to refuse all Cookies or notify You when Cookies are being sent. Refusing Cookies may limit access to certain features of our Services.
Web Beacons: Electronic files used to track page visits, email opens, and related activity for analytics and service improvement purposes.
Pixel Tags: Used in connection with advertising and analytics platforms to measure campaign performance.

3.1 Cookie Categories

Necessary / Essential Cookies (Session): Required to authenticate users and enable core website functionality. Cannot be disabled without impacting service availability.
Cookie Consent Cookies (Persistent): Records whether a user has acknowledged and accepted our Cookie Policy. Required for compliance purposes.
Functionality Cookies (Persistent): Remembers user preferences such as language settings and login details to provide a personalised experience.
Analytics Cookies (Persistent): Tracks usage patterns and visitor behaviour to help us improve the performance and content of our Services.
Marketing / Advertising Cookies (Persistent): Used to deliver relevant advertisements and measure the effectiveness of our paid campaigns (e.g., Google Ads, Meta Ads).

4. Use of Your Personal Data

Brandholm LLC may use Personal Data for the following lawful purposes:

To provide, maintain, and improve our Services, including monitoring usage and performance.
To manage Your account and enable access to registered features of our Services.
To fulfil contractual obligations in connection with services You have purchased or enquired about.
To contact You via email, phone, SMS, WhatsApp, or other electronic communication regarding service updates, proposals, campaign reports, and related business communications.
To send news, special offers, and promotional information about our Services, where You have opted in to receive such communications.
To manage and respond to Your enquiries and support requests.
To conduct data analysis, identify usage trends, and evaluate the effectiveness of our marketing campaigns.
For business continuity purposes including merger, restructuring, or asset transfer, where Your data may be included in transferred assets with prior notice.
To comply with applicable legal obligations, regulatory requirements, and law enforcement requests.

5. Sharing Your Personal Data

We do not sell, rent, or trade Your personal information to third parties for their own marketing purposes. We may share Your information in the following limited circumstances:

With Service Providers: Third-party vendors engaged to support our operations (e.g., CRM systems, email platforms, analytics tools, payment processors) under strict data processing agreements.
With Business Partners: To fulfil service delivery or deliver specific promotions You have opted into.
For Business Transfers: In connection with any merger, sale of assets, financing, or acquisition, Your data may be transferred to the successor entity with notice to You.
With Affiliates: Entities under common ownership or control, subject to this Privacy Policy.
With Your Consent: For any purpose You have explicitly approved.
For Legal Compliance: Where required by law, court order, or valid government authority request.

We do not sell, rent, share, or transfer Your phone number, SMS consent, or messaging data to any third party for their independent use. Your contact information is used exclusively for communications directly related to Brandholm LLC services.

6. Messaging and WhatsApp Communications

2026 Update: Updated to reflect Meta WhatsApp Business Policy effective January 15, 2026, including AI-Assisted Business Messaging Guidelines.

6.1 WhatsApp Business Communications

Brandholm LLC uses WhatsApp Business and other approved messaging platforms to communicate with clients and prospects who have provided explicit, verifiable consent. All WhatsApp Business communications are conducted in compliance with Meta's WhatsApp Business Policy, including the AI-Assisted Business Messaging Guidelines that took full effect on January 15, 2026.

By submitting Your contact information through our website, forms, or direct communication, You consent to receive messages from us which may include:

Service-related updates and campaign reports
Appointment scheduling and meeting confirmations
Business analysis reports and performance summaries
Promotional and marketing content (where separately consented)
Client onboarding and support communications

6.2 Meta/WhatsApp 2026 Policy Compliance

In compliance with Meta's January 2026 WhatsApp Business Policy update:

Brandholm uses WhatsApp exclusively for purpose-specific, structured business communications. We do not deploy general-purpose AI chatbots on WhatsApp.
Any AI-assisted communication tools used within our WhatsApp Business environment are task-scoped (e.g., appointment scheduling, inquiry routing, report delivery) and comply with Meta's AI-Assisted Business Messaging Guidelines.
Where AI tools assist in communications, Users are informed that they are interacting with an automated or AI-assisted process.
A human agent is always accessible upon request for any WhatsApp communication.
We do not use WhatsApp to send unsolicited messages or engage in high-volume broadcast messaging without explicit recipient opt-in.
Message frequency varies based on Your service engagement and will be communicated at the point of opt-in.

6.3 Opt-In and Opt-Out

We only send WhatsApp and messaging communications to users who have opted in through a clear, documented consent process. You may opt out at any time by:

Replying "STOP" to any message You receive from us
Contacting us directly at support@brandholm.com
Submitting an opt-out request through our website contact form

Upon receiving an opt-out request, we will send one final confirmation message and immediately cease all further messaging communications. Standard message and data rates may apply. Consent to receive messages is not a condition of purchasing or receiving our Services.

SMS Consent and phone numbers collected by Brandholm LLC are not shared with any third parties or affiliates for the purpose of SMS or WhatsApp marketing. We comply with all applicable Meta and WhatsApp Business policies, including those updated effective January 15, 2026.

7. SMS Communications and TCPA Compliance

2026 Update: Updated to reflect FCC TCPA amendments effective April 11, 2025, including expanded opt-out recognition requirements and consent revocation standards current as of July 2026.

7.1 SMS Consent

By providing Your mobile phone number and opting in to receive SMS communications from Brandholm LLC, You consent to receive text messages (SMS/MMS) from us regarding service updates, campaign performance, scheduling, promotional content, and other business-related communications. Messages may be sent using automated technology.

SMS consent is obtained through one of the following methods:

Website forms with explicit consent checkboxes or acknowledgement language
Direct opt-in text message initiated by You
Written or digital communication where consent is clearly stated

Sample Opt-In Disclosure: "By providing your number, you agree to receive recurring text messages from Brandholm LLC at the mobile number provided. Consent is not a condition of purchase. Msg & data rates may apply. Message frequency varies. Reply STOP to cancel. Reply HELP for assistance."

7.2 Opt-Out Mechanism — 2025/2026 TCPA Standards

In compliance with FCC rules effective April 11, 2025, You may revoke SMS consent through any reasonable method, including:

Replying STOP, UNSUBSCRIBE, END, QUIT, CANCEL, STOPALL, REVOKE, or OPTOUT to any message
Sending a plain-language reply expressing your wish to stop receiving messages
Emailing support@brandholm.com
Submitting a request through our website contact form
Contacting us by phone or in writing

We will process all opt-out requests promptly and no later than within 10 business days of receipt. Upon opt-out, You will receive one final confirmation message (containing no promotional content) within 5 minutes of the request. No further messages will be sent thereafter.

Under the FCC's April 2025 consent revocation rules, we are required to honour opt-out requests communicated through any reasonable channel — not only standard keyword replies. We take this obligation seriously and maintain systems to capture and action opt-outs across all communication channels.

7.3 SMS Messaging Hours

All promotional SMS messages are sent only between the hours of 8:00 AM and 9:00 PM in the recipient's local time zone, in accordance with TCPA and CTIA guidelines. Transactional and service messages (e.g., appointment confirmations, campaign alerts) may be sent outside these hours only where operationally necessary and previously communicated to the recipient.

7.4 Data Collection and Use — SMS

We collect and store Your mobile phone number for the sole purpose of sending You messages related to Brandholm LLC services. We may collect data on message frequency and type for internal compliance and reporting purposes. Your SMS data is not shared with any third party for independent marketing use.

8. 10DLC Messaging Compliance

2026 Update: Updated to reflect CTIA Messaging Principles and Best Practices (October 2025 revision) and current 10DLC campaign registration requirements.

8.1 Introduction to 10DLC

Brandholm LLC uses 10-Digit Long Code (10DLC) numbers for Application-to-Person (A2P) SMS and MMS messaging campaigns. 10DLC is the carrier-approved standard for business text messaging in the United States, designed to improve message deliverability, reduce spam, and ensure consumer trust. All 10DLC campaigns are registered with The Campaign Registry (TCR) in compliance with carrier and CTIA requirements.

8.2 Consent Requirements

All 10DLC messaging campaigns require express written consent from the recipient prior to any message being sent. This consent must be clear, conspicuous, and verifiable. By utilising our messaging services, recipients confirm that:

They have opted in through a transparent process (website form, text opt-in, or equivalent documented method)
They have been informed of message frequency, applicable carrier charges, and how to opt out
Their consent is specific to Brandholm LLC and not transferable to third parties

8.3 Content Guidelines

Prohibited Content: Messages containing content related to illegal activities, hate speech, harassment, fraud, unregulated gambling, adult content, or deceptive claims are strictly prohibited.
Permissible Content: Marketing, informational, and transactional messages related to Brandholm LLC's services are permitted, provided they comply with TCPA, CTIA, and carrier-specific requirements.
Accuracy: All messaging content accurately represents Brandholm LLC's services and does not contain misleading or deceptive information.

8.4 Monitoring and Records

Brandholm LLC maintains records of all opt-in consents, opt-out requests, campaign registrations, and message logs. We reserve the right to monitor messaging activity for compliance purposes. All records are retained for a minimum period required by applicable law.

9. Retention of Your Personal Data

Brandholm LLC retains Your Personal Data only for as long as is necessary for the purposes outlined in this Privacy Policy, or as required to comply with legal obligations, resolve disputes, and enforce agreements.

Usage Data is generally retained for a shorter period unless required for security, service improvement, or legal compliance purposes. Upon expiry of the retention period, data is securely deleted or anonymised.

10. Transfer of Your Personal Data

Your information may be processed at Brandholm LLC's operating locations and any other location where our service providers are based. This includes transfers to and storage on servers located outside Your state, province, or country, where data protection laws may differ from those in Your jurisdiction.

Brandholm LLC takes all steps reasonably necessary to ensure Your data is treated securely and in accordance with this Privacy Policy. No transfer of Your Personal Data will take place to any organisation or country unless adequate data security controls are in place.

We do not sell any personal data or client information gathered through any platform to other companies or individuals.

11. Your Data Rights

2026 Update: Updated to reflect CCPA/CPRA regulations effective January 1, 2026, including mandatory opt-out confirmation, expanded sensitive data protections, and new data broker disclosure requirements.

11.1 General Rights

Depending on Your location and applicable law, You may have the following rights regarding Your Personal Data:

Right to Access: Request a copy of the personal information We hold about You.
Right to Correction: Request correction of inaccurate or incomplete personal data.
Right to Deletion: Request deletion of Your personal data, subject to legal retention obligations.
Right to Opt-Out: Opt out of the sale or sharing of Your personal information (we do not sell personal data, but You may exercise this right at any time).
Right to Data Portability: Request transfer of Your data in a machine-readable format where applicable.
Right to Restrict Processing: Request that We restrict the processing of Your data in certain circumstances.
Right to Object: Object to processing of Your data for direct marketing purposes.

11.2 CCPA/CPRA Rights — California Residents

California residents are entitled to additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), as updated by regulations effective January 1, 2026:

Right to know what personal information is collected, used, shared, or sold.
Right to opt out of the sale or sharing of personal information. Upon submission of an opt-out request, Brandholm will provide visible confirmation that the request has been honoured, in compliance with the 2026 CCPA opt-out confirmation requirement.
Right to non-discrimination — You will not receive inferior service for exercising Your privacy rights.
Right to correct inaccurate personal information.
Right to limit use of sensitive personal information.
Right to access personal information held in older repositories, archives, or cold storage, as clarified in the 2026 CCPA regulations.
Right to know whether Your data is used to train automated decision-making technology (ADMT), as required under the 2026 CCPA ADMT regulations.

Any personal data collected from users under the age of 16 is classified as sensitive personal information under the 2026 CCPA regulations, requiring affirmative opt-in consent. Our Services are not directed at individuals under 16 years of age.

11.3 How to Exercise Your Rights

To exercise any of the above rights, please contact us at:

Email: support@brandholm.com
Website: brandholm.com (via our Contact Us page)
Phone: (737) 423-9448

We will respond to all data rights requests within the timeframes required by applicable law (generally 30–45 days). We may require identity verification before processing requests.

Brandholm will not re-request consent for the same purpose within six months of a previous decline, in accordance with 2026 CCPA requirements.

12. Deleting Your Personal Data

You have the right to request deletion of the Personal Data We hold about You. You may submit a deletion request at any time by contacting us at support@brandholm.com. We will action all deletion requests within the timeframe required by applicable law.

Please note that We may retain certain data where We have a legal obligation to do so, including for tax, audit, dispute resolution, or legal compliance purposes. Where data is retained for legal reasons, it will not be used for any other purpose.

13. Disclosure of Your Personal Data

13.1 Business Transactions

If Brandholm LLC is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred as part of that transaction. We will provide prior notice before Your data becomes subject to a different privacy policy.

13.2 Law Enforcement

Brandholm LLC may disclose Your Personal Data where required to do so by law, or in response to valid requests by public authorities including courts, regulatory bodies, or government agencies.

13.3 Legal Requirements

We may disclose Personal Data in good faith where necessary to:

Comply with a legal obligation
Protect and defend the rights or property of Brandholm LLC
Prevent or investigate possible wrongdoing in connection with our Services
Protect the personal safety of users or the public
Protect against legal liability

14. Use of Automation and AI Tools

Updated to reflect Meta's January 2026 AI-Assisted Business Messaging Guidelines and CCPA 2026 automated decision-making technology (ADMT) disclosure requirements.

Brandholm LLC may use automation tools, CRM systems, and AI-powered solutions to manage client communications, analyse campaign data, and improve service delivery. All such tools are used strictly for defined, business-specific purposes in compliance with applicable regulations.

In compliance with the CCPA 2026 ADMT regulations, Brandholm LLC discloses that:

Where automated decision-making tools are used in connection with client services, we will inform affected users and provide the ability to opt out of such processing where required by law.
Personal data processed by AI or automation tools is handled securely and solely for the business purpose for which it was collected.
We do not use personal data collected through our Services to train large language models or general-purpose AI systems without explicit user disclosure and consent, as required under the 2026 CCPA amendments.
All AI-assisted communications on messaging platforms (including WhatsApp) are task-specific and comply with Meta's January 2026 AI-Assisted Business Messaging Guidelines.

14.1 SMS-Specific Data Practices

What personal information is collected: We collect personal and service-related information from users when they interact via SMS communications. This includes: name, email address, phone number, business address, and SMS opt-ins.

How We collect information: Information is collected when you sign up for our services, subscribe to SMS messages, fill out forms on our website, or interact with us via customer service. SMS consent is obtained via opt-in messages when you subscribe to receive text communications. Service-related information is collected through forms, consultations, or when you provide it to us during service delivery.

Use of information: We use the information we collect to provide, maintain, and improve our services; to communicate with you (including via SMS, such as appointment scheduling and reminders, if you opt in); and to process transactions and handle customer inquiries.

Sharing of information: Your personal information is never shared without your consent, except as required by law or for essential services. We do not share your personal information with third parties for marketing purposes. SMS opt-in data or phone numbers are not shared with any third party or affiliate for marketing purposes.

14.2 SMS Terms of Service

By opting into SMS notifications through a web form or any other medium, you agree to receive text messages from Brandholm LLC. Messages may contain information related to your inquiry or engagement with our services. Message and data rates may apply. Reply HELP for help. Reply STOP to opt out.

15. Security of Your Personal Data

The security of Your Personal Data is a priority for Brandholm LLC. We employ commercially reasonable security measures including:

Data encryption in transit and at rest
Access controls limiting data access to authorised personnel only
Secure storage systems with regular security reviews
Third-party service provider agreements requiring equivalent data security standards

While We strive to use the best available means to protect Your Personal Data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and recommend that You take appropriate precautions to protect Your own information.

16. Children's Privacy

Our Services are not directed at anyone under the age of 13, and We do not knowingly collect personally identifiable information from children under 13. Under the 2026 CCPA regulations, any personal data collected from users under the age of 16 is classified as sensitive personal information requiring affirmative opt-in consent.

If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us at support@brandholm.com. We will take immediate steps to remove such information from our systems upon verification.

17. Regulatory Compliance

2026 Update: All third-party compliance references updated to reflect current standards as of July 12, 2026.

Brandholm LLC adheres to the following applicable regulations and industry standards:

TCPA — Telephone Consumer Protection Act
Federal US law governing all SMS, MMS, and automated phone communications. We comply with FCC rules effective April 11, 2025, including expanded opt-out recognition through any reasonable method and 10-business-day processing requirements. The FCC consent revocation rules require us to honour opt-outs submitted via email, phone, web form, or any other reasonable channel — not just STOP keyword replies.

CAN-SPAM Act
Federal US law governing commercial email communications. All marketing emails include a clear sender identity, subject line, physical address, and an unsubscribe mechanism. Opt-out requests are processed within 10 business days.

CTIA Messaging Principles and Best Practices (October 2025 Revision)
Industry standards governing A2P SMS messaging in the US, enforced by mobile carriers. We adhere to CTIA standards on consent, opt-in/opt-out flows, sender identity, content restrictions, and 10DLC campaign registration.

Meta / WhatsApp Business Policy (Updated January 15, 2026)
We comply with Meta's updated WhatsApp Business Policy and AI-Assisted Business Messaging Guidelines, which restrict general-purpose AI chatbots and require purpose-specific, task-scoped automation. All WhatsApp Business communications from Brandholm are structured, business-specific, and compliant with these guidelines.

CCPA / CPRA — California Consumer Privacy Act (2026 Regulations)
CCPA regulations effective January 1, 2026, introduced mandatory opt-out confirmation, expanded sensitive data protections (including data of users under 16 and neural data), mandatory risk assessments for high-risk processing activities, ADMT disclosure obligations, and data broker relationship disclosures. Brandholm complies with all applicable CCPA/CPRA obligations. Note: CCPA thresholds apply to businesses meeting specific criteria; Brandholm's compliance posture is built to meet these standards regardless of current thresholds.

GDPR — General Data Protection Regulation (EU)
Applicable to any personal data processed from EU residents. The European Commission's Digital Omnibus Package (late 2025) proposes targeted simplifications to GDPR, with core protections remaining intact. Brandholm complies with applicable GDPR requirements for data minimisation, lawful basis for processing, data subject rights, and cross-border data transfers. The EU-UK adequacy decision was renewed in December 2025 and is valid through 2031.

US State Privacy Laws
As of July 2026, over 20 US states have enacted comprehensive data privacy legislation. Brandholm's privacy practices are designed to meet or exceed the requirements of applicable state laws, including those in California, Virginia, Colorado, Texas, and others. Three additional state laws became effective January 1, 2026 (Indiana, Kentucky, and Rhode Island). We recommend reviewing applicable state law with your own legal counsel where relevant.

The Campaign Registry (TCR)
All Brandholm 10DLC messaging campaigns are registered with TCR as required by US carrier standards. We maintain accurate campaign registration details and update them as message content or purpose evolves.

18. Links to Third-Party Websites

Our Services may contain links to third-party websites not operated by Brandholm LLC. Clicking on such links will direct You to those third parties' sites. We strongly advise You to review the Privacy Policy of every site You visit. Brandholm LLC has no control over and assumes no responsibility for the content, privacy policies, or practices of any third-party sites or services.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, regulatory requirements, or operational updates. When We make material changes, We will notify You by:

Posting the updated Privacy Policy on brandholm.com with a revised effective date
Sending a notification via email to registered users or clients
Displaying a prominent notice on our website prior to the change becoming effective

We encourage You to review this Privacy Policy periodically. Continued use of our Services following the posting of changes constitutes acceptance of the updated Policy.

Contact Us

If You have any questions, concerns, or requests related to this Privacy Policy or the handling of Your personal information, please contact Brandholm LLC through any of the following channels:

Company: Brandholm LLC
Email: support@brandholm.com
Website: brandholm.com
Phone: +1 (737) 423-9448
Mailing Address: 12828 Willow Centre Dr D, Houston, TX 77066
Business Hours: Monday – Friday, 9:00 AM – 6:00 PM CST